Rincon: Economy & Jobs

Median household income in Rincon is $57,083 (about the same as Doña Ana County median $56,848; 1.1× below New Mexico median $64,972), with homes at a median value of $-666,666,666. The surrounding county supports 79,409 jobs (avg $49,974).

Income & Affordability

Median household income $57,083 — below the New Mexico median ($64,972).

Affordability · Poverty Rate22.8%
Affordability · Property Tax Pct Income0.6%
Irs Income · IRS tax returns filed$102,660
Irs Income · Total Adjusted Gross Income (thousands)$5,657,054
Irs Income · Average AGI per return$55,105
Irs Income · Year2022
Income Estimate$63,567
Median Household Income$57,083 (vs New Mexico $64,972)

Sources: IRS SOI 2022 · Census ACS 5-Year 2023  ·  Refreshed 2026-04-12

Economic Character

Qualitative classification derived from Census occupation, industry, and income data — workforce composition (white-collar/blue-collar), top employing sector, and income tier.

Economic Character · Workforceservice_economy
Economic Character · Top IndustryEducation Healthcare
Economic Character · Income Levelmiddle-class
Economic Character · Median Income$57,083

Employment & Workforce

Employment + workforce stats. The county-level employment count covers all jobs within the county, not just town residents. 32% work from home (U.S. average ~15%).

Commuter Profile · Work From Home Pct31.9%
Commuter Profile · Primary Modedrove alone
Employment · Avg annual employment (county)79,409
Employment · Total annual wages (county)$3,968,334,351
Employment · Average annual pay$49,974
Employment · Year2024
State Occupation Wages · Year2023
State Occupation Wages · All Occupations · Soc Code00-0000
State Occupation Wages · All Occupations · TitleAll Occupations
State Occupation Wages · All Occupations · Employment845,580

Sources: BLS QCEW 2023 · BLS Occupational Employment and Wage Statistics (OES)  ·  Refreshed 2026-04-12

Industry Sectors

Major industries by establishment count from Census County Business Patterns (2022). Sectors are NAICS-coded; counts are county-wide employer establishments.

Agriculture · Total Farms184
Agriculture · Land In Farms Acres358,028
Agriculture · Avg Farm Size Acres1,945.80
Agriculture · Top CommoditiesFruit & Tree Nut Totals, Crop Totals, Animal Totals, Milk, Vegetable Totals
Agriculture · Year2022
Business Patterns · Establishments (employer count)3,836
Business Patterns · Total Employees54,657
Business Patterns · Annual Payroll Thousands2,216,228
Business Patterns · Year2022

Sources: USDA NASS Census 2022 — county FIPS matched · Census CBP API — county FIPS match

Local Business Mix

Retail and service businesses by category (Census CBP NAICS-coded). Counts cover the surrounding county, not just the town. Reflects the everyday commercial mix residents can access.

Local Businesses · Grocery Stores19
Local Businesses · Liquor Stores3
Local Businesses · Gas Stations61
Local Businesses · Department Stores3
Local Businesses · General Merchandise34
Local Businesses · Clothing Stores13
Local Businesses · Pet Stores8
Local Businesses · Bookstores5

Sources: Census CBP — NAICS detail codes

Dining Scene

Eating + drinking establishments by NAICS category (Census CBP 2022) — full-service restaurants, fast-food, bars, coffee shops. County-level counts.

Dining Scene · Full Service Restaurants111
Dining Scene · Fast Food130
Dining Scene · Bars11
Dining Scene · Coffee Snacks28

Sources: Census CBP NAICS 722

Banking

FDIC-insured bank branches with addresses. Branch density correlates with population — fewer branches per resident in lower-density areas.

Branches (10)

First New Mexico Bank, Las Cruces
ANTHONY BRANCH · 455 Landers Rd · 88021
First National Bank Texas
RINCONADA BANKING CENTER - RC 923 BRANCH · 3331 Rinconada Blvd · 88011
BMO Bank National Association
ANTHONY BRANCH · 300 Anthony Dr · 88021
Wells Fargo Bank, National Association
NORTH MAIN BRANCH · 2400 N Main St · 88001
First American Bank
MESILLA BRANCH · 1553 Avenida De Mesilla · 88005
First Savings Bank
LAS CRUCES BRANCH · 2804 N Telshor Blvd · 88011
Sunflower Bank, National Association
LAS CRUCES S. TELSHOR BRANCH · 2535 S Telshor Blvd · 88011
PNC Bank, National Association
SANTA TERESA BRANCH · 1245 Country Club Rd · 88008
WaFd Bank
AMADOR BRANCH · 301 W Amador Ave · 88005
WestStar Bank
LAS CRUCES BRANCH · 555 S Telshor Blvd · 88011

SNAP & Food Access

USDA-authorized SNAP retailers — supermarkets, super stores, convenience stores, and other locations where SNAP benefits can be redeemed. Per-1K density tracks food access.

Sample (2)

Eagle Grocery
Grocery Store · 108 E Corpening Ave
CITY MARKET
Convenience Store · 19116 S Highway 28
Nearest Snap · NameFamily Dollar 4928
Nearest Snap · Distance1.0 mi

Sources: USDA SNAP — nearest by coordinates

Chamber of Commerce

IRS-registered chamber of commerce organizations matched to this town. Reflects the IRS Exempt Organizations BMF; some chambers operate informally and may not appear here.

Chamber Of Commerce · NameGREATER BELEN CHAMBER OF COMMERCE

Sources: IRS EO BMF  ·  Refreshed 2026-04-12

Spending & Tax

Federal spending flowing to the surrounding county — direct payments, grants, contracts, loans (USAspending.gov).

Federal Spending · Federal Spending Fy2024$1,656,964,743
Federal Spending · Per Capita7,546.72
Federal Spending · Population219,561 people

Sources: USAspending API

Other

Pct Drove Alone68.1%
Pct Walked31.9%
Retirement Score · Median age60.8 years (vs New Mexico 39.7y)
Retirement Score · Ss Household Pct100.0%
Retirement Score · Va AccessYes
Retirement Score · Factorsolder population, strong SS base, VA nearby
Retirement Score · Ratinggood

Sources: Census ACS 5-Year 2023  ·  Refreshed 2026-04-12